Our Story

For those who don’t know Florescence is defined as the act of flowering
or
The process of developing richly and fully.
When I heard this I instantly knew it was the perfect name to align with for my business.
My love affair with kimonos, robes, and gowns began years ago, and i’ve figured out it all comes down to one feeling: the undeniable power of embracing femininity. When I slip into one, I feel like a goddess…beautiful, graceful, sensual, and full of love. It’s a reminder that I am capable of anything, and in that moment, my worries fade away. The soft fabric that drapes over my skin is not just comforting; it’s a symbol of peace, reminding me to slow down and cherish the simple joys.

I believe that true happiness comes from life’s little pleasures, and for me, that includes the ritual of choosing a robe to match my mood. The right robe can completely shift the energy of your day. On mornings when I feel energised, happy and productive, I reach for a pink or purple robe, making tea and organising my day to a soundtrack of soft tunes. After a day in the sun or a stressful time, I love wrapping myself in my Pearl robe, its lightness calms my mind, bringing clarity and peace. And of course, when I’m feeling a little more sensual or just want to completely indulge in my feminine spirit, the red robe is my go-to. It is bold, rich, radiant, and undeniably empowering.

But the one I always come back to is the black robe. It’s timeless, sleek, and effortlessly flattering. Whether I’m in the kitchen with a glass of wine or curled up on the couch, it’s my ultimate comfort and confidence booster. It was in a moment similar to this as I was sipping wine, wearing my black robe, soaking in a quiet luxury, feeling grateful for life, that I knew I wanted every woman to experience this too.

And so, our mission was born. I’m here to help other women feel empowered, relaxed, and radiant in their own skin. Offering that simple yet powerful reminder that we are all beautiful flowers, ready to bloom. Sometimes, all we need is a little nourishment, like a glass of wine and a soft silky robe to help us flourish.

Ally